Think pennants are dusty relics? Think again.
They’re one of the easiest ways to show team pride, build a collection, or make custom decor that actually fits your space.
This guide covers buying options, licensed vs custom vs DIY, standard sizes from mini to 12″ x 30″, materials and prices, and simple steps to build or display a pennant.
By the end you’ll know which type fits your budget and wall, how to avoid common pitfalls, and where to buy or make the best-looking pennant.
Pennant Buying Options, Sizes, and Customization (Meeting Immediate Shopping Intent)

You’ve got three ways to get your hands on pennants: licensed team products, custom orders from specialty suppliers, and DIY builds if you’re into that. Licensed pennants come with official logos and colors for MLB, NFL, NHL, NBA, and NCAA teams. You’ll find them at sporting goods stores and team shops. Custom pennants let you pick the text, colors, and graphics, which is perfect for weddings, events, or when you want something specific for your team display. DIY pennants give you total control over design and keep costs down. You’ll just need felt sheets, adhesive letters, and basic embroidery supplies.
Most pennants stick to standard sizes that work well on walls without eating up too much space. Mini pennants at 4″ x 8″ fit on desks or in small collections. Standard ones at 6″ x 12″ slip into typical frames and make solid single pieces. Large pennants run from 9″ x 18″ up to 12″ x 30″, giving you maximum presence in game rooms or as outdoor flags. Check your finished dimensions against where you’re actually putting it. A 12″ x 30″ pennant needs at least 14″–18″ of clear vertical space above furniture so it doesn’t look cramped.
What to consider when buying or building:
Price range: Licensed team pennants run $5–$30, custom singles $8–$60, premium wool builds $25–$75, DIY materials under $5–$8 per pennant
Material choice: Wool felt for durability and texture, acrylic felt for budget builds, cotton canvas for outdoor use
Customization options: Team colors, names, years, logos (vector files work best), fringe or trim, grommets or pole sleeves
Team licensing: Official MLB/NFL/NCAA logos cost more but you get real authenticity and accurate colors
Display method: Dowel rods (8″–12″), grommets for wall mounting, framed shadowboxes, or bunting garlands
Turnaround time: Retail stock ships right away, custom singles take 3–14 days, bulk orders 2–6 weeks
Go with licensed retail pennants if you want official team branding and fast delivery. Order custom from a specialty supplier if you need specific text or colors you can’t find off the shelf. Build your own using felt and embroidery supplies if you like hands-on projects and want multiple pennants for less money.
Types of Pennants Across Sports, Events, and Decor

Pennants come in three main shapes. Triangular pennants have a simple pointed tip and cover most uses. Swallowtail pennants feature a split or notched tail, adding visual interest for racing flags or decorative bunting. Pennon-style pennants use a long, narrow triangle and historically showed up on lances and ship masts. Most modern sports and event pennants stick with the classic triangle.
Construction varies quite a bit. Single-sided pennants print or embroider on one layer of felt, keeping cost low. Double-sided pennants sandwich two layers or use a reversible design, which works better for outdoor flags or hanging displays where both sides show. Printed pennants use screen printing or heat transfer for graphics. Embroidered pennants stitch letters and logos for texture and staying power. No-sew pennants use adhesive letters and hot glue, perfect for quick event decor or kids’ crafts.
Sports Pennants
Sports pennants carry official team logos, colors, and league marks. MLB pennants typically measure 9″ x 24″ or 12″ x 30″ and feature embroidered or printed team names, logos, and mascots. NFL and NCAA pennants follow similar sizing and use team color schemes for instant recognition. Championship pennants mark World Series, Super Bowl, or national title wins, often showing year and score details. Collectors go after limited-run pennants tied to historic games, playoff series, or milestone seasons. Licensed pennants include hologram tags or sewn-in labels proving they’re real.
Decorative Pennants
Pennants work as reusable decor for weddings, birthdays, baby showers, and festivals. Wedding pennants often show couples’ names, dates, or phrases like “Just Married” and hang as photo backdrops or reception garlands. Party pennants use bright colors, polka dots, stripes, or themed graphics and string together in bunting runs of 6–12 pieces across 8–12 feet. Felt pennants in pastel or neutral tones fit nursery decor and dorm walls. No-sew pennants built from adhesive vinyl letters on felt sheets cost under $5 each and go together in 30–45 minutes, making them practical for one-time events or seasonal swaps.
Academic/School Pennants
School pennants mark campus identity and dorm personalization. College pennants feature university names, mascots, colors, and founding years, sized at 9″ x 18″ or 12″ x 30″ to fit standard wall space above desks or beds. High school pennants follow similar formats and show up in locker halls, gyms, and trophy cases. Academic pennants often use wool felt for staying power and embroidered lettering for a premium look. Alumni collectors seek vintage pennants from their graduation years or historic campus events, with values rising based on age, condition, and championship ties.
Materials and Construction Details for High-Quality Pennants

Material choice sets a pennant’s durability, texture, and cost. Wool felt offers better strength, color saturation, and a classic hand-stitched look. Wool holds embroidery tension without puckering and resists fading when kept indoors. Acrylic felt costs less and works fine for short-term decor or DIY builds where texture matters less than speed. Cotton canvas handles outdoor conditions better, resisting moisture and UV exposure, great for porch flags or car pennants. Chenille combines cut-pile loops on a woven base, creating a vintage athletic-letter effect seen on premium team pennants.
Construction methods shape appearance and price. Screen-printed pennants use ink layers for crisp graphics and flat finishes, common in bulk team orders. Heat-transfer pennants apply vinyl graphics with heat presses, offering full-color designs at mid-range cost. Embroidered pennants stitch logos and letters with thread, adding texture and a handmade feel. Appliqué pennants layer cut felt shapes onto a base, secured by zigzag or satin stitching. Double-sided pennants bond or sew two printed layers back to back, getting rid of a visible reverse side.
| Material | Typical Use | Cost Range |
|---|---|---|
| Wool felt | Premium pennants, embroidered lettering, collectibles | $25–$75 per finished pennant |
| Acrylic felt | DIY projects, party decor, budget builds | $2–$8 per pennant (materials only) |
| Cotton canvas | Outdoor flags, car pennants, weatherproof displays | $10–$40 per pennant |
| Chenille | Vintage-style athletic pennants, trophy room displays | $30–$100+ per pennant |
DIY Pennant Making: Templates, Steps, and Cost Breakdown

Building your own pennants lets you control design, cost, and timeline. A basic felt pennant uses one 9″ x 12″ sheet of felt ($0.50–$3.00), 1–2 skeins of embroidery floss ($0.50–$1.50 per skein), one embroidery needle size 5–10, a wooden dowel 8″–12″ long ($1–$2), and optional fusible interfacing for crisp edges. Total materials cost runs under $5 for simple designs, climbing to $8–$15 if you add premium wool felt, appliqué shapes, or brass grommets. Project time ranges from 30 minutes for no-sew adhesive builds to 90 minutes for single-letter embroidered pennants and 2–4 hours for multi-letter names or complex graphics.
Start with a template sized to your finished pennant. A 6″ x 12″ pennant uses a triangle with a 12-inch base and 6-inch height. Transfer the template onto felt with tailor’s chalk or a disappearing-ink pen. Cut the triangle with sharp fabric scissors, keeping edges clean. If you’re doing embroidered letters, stabilize the felt with a light layer of fusible interfacing on the back or pin a scrap piece of felt behind the letter area to prevent puckering. Transfer your letter or logo template, then embroider using 2–3 strands of floss and a backstitch for outlines or satin stitch for filled letters. Add appliqué shapes, fringe, or bias tape trim as you want. Attach the pennant to a dowel with fabric glue or fold the top edge over the dowel and stitch a channel. For no-sew builds, use adhesive vinyl letters or iron-on transfers and hot-glue the pennant to a dowel or mount with grommets.
Construction steps:
- Cut felt to your template size (like 12″ base x 6″ height for a standard triangle).
- Transfer letter or logo templates onto the felt using chalk or a light pencil mark.
- Stabilize the felt with fusible interfacing or a backing scrap to prevent stretching during embroidery.
- Embroider letters with 2–3 strands of floss, using backstitch for outlines and satin stitch to fill block letters.
- Add appliqué shapes, fringe, or decorative trim. Secure edges with a running stitch or fabric glue.
- Attach a wooden dowel by folding the top edge over and stitching a sleeve, or glue the pennant flat and mount with grommets or adhesive strips.
Check out the DIY Felt Pennants With Embroidered Letters tutorial for step-by-step embroidery techniques, needle threading, and thread tension tips. The class covers backstitch, satin stitch, and split stitch applications, plus how to stabilize felt for clean letter edges.
Lettering and Template Rules
Letter height should measure 2″–3″ on a 6″ x 12″ pennant so you can actually read it without crowding. Allow 0.5″–1″ margin from the top and bottom edges of the pennant to prevent letters from touching the border. For single-letter pennants, center the letter at the horizontal midpoint of the pennant’s base, with letter width taking up 40%–60% of the pennant width. For multi-letter words, sketch the full word first, spacing letters evenly so the entire word sits centered. Use block or sans-serif fonts for clarity when embroidering. Script fonts need more skill and time. Transfer templates by printing at 100% scale, taping the paper to the felt, and tracing through with a sharp pencil or using carbon transfer paper for dark felt colors.
Vintage Pennants and Collectible Value Factors

Vintage pennants from the 1920s through 1970s carry strong collector demand, with values ranging from $20 for common high school pennants to $500+ for rare championship or early MLB examples. Condition ratings follow standard grading: mint (no visible wear, bright colors, intact stitching), excellent (minimal fading, tight stitching, minor edge fraying), good (moderate fading, visible wear, small tears or stains), and fair (heavy wear, significant discoloration, loose stitching or missing pieces). Collectors look for felt texture, embroidery quality, and manufacturer marks like Oxford Pennant or older regional felt companies that stamped logos or sewn tags.
Provenance and event association bump value significantly. A generic 1950s college pennant might sell for $30–$50, but the same pennant tied to a specific championship game, coach milestone, or historic rivalry can hit $150–$300. Document any known dates, team names, or event details when listing or appraising. Manufacturer marks, original price tags, and dated graphics help prove age. Watch for reproductions. Modern screen printing and synthetic felt differ in texture and color saturation from vintage wool felt and hand-stitched embroidery.
Value factors:
Age: Pre-1950s pennants generally carry higher value. 1960s–1970s examples remain affordable entry points for collectors.
Rarity: Limited-run championship pennants, defunct teams, or obscure schools increase scarcity and demand.
Condition: Mint or excellent condition pennants command 2–5x the price of good or fair examples.
Provenance: Known game dates, player signatures, or event documentation add 30%–100% premium.
Material and construction: Wool felt and hand-embroidered details signal authentic vintage production. Acrylic felt and screen printing often mean post-1980s manufacture.
Preservation and Storage
Store vintage pennants flat in acid-free tissue paper or archival boxes to prevent creasing and color transfer. Don’t fold pennants at sharp angles. Rolling loosely around an acid-free tube works for long-term storage. Keep pennants away from direct sunlight, which fades wool dyes over time. Maintain stable temperature and humidity. Basements and attics with wide swings risk mold, brittleness, or discoloration. Spot-clean stains with a damp cloth and mild detergent, blotting gently without soaking the felt. Never machine wash vintage wool pennants. Agitation and heat cause shrinkage and felt matting. For valuable pieces, talk to a textile conservator before attempting any cleaning or repair.
Display Ideas and Mounting Hardware for Pennants

Pennants hang well on wooden dowels, wall-mounted racks, framed shadowboxes, or strung as garlands. Wooden dowels 8″–12″ long slip through a sewn sleeve or attach with fabric glue for single-pennant displays. Grommet kits let you punch metal eyelets into the top corners, then hang from hooks or nails for a clean, modern look. Wall racks hold multiple pennants in horizontal or vertical rows, great for trophy rooms or sports bars. Framed shadowboxes preserve collectible pennants behind glass, using 9″ x 18″ or 12″ x 30″ frames depending on pennant size.
Garland displays work for parties, dorms, and events. String 5–12 pennants along 6–12 feet of ribbon, twine, or jute cord, spacing them 3″–6″ apart. Secure each pennant with a slip knot or small clothespin to adjust spacing as needed. For gallery wall arrangements, use odd-numbered groupings (3, 5, or 7 pennants) to create visual balance. Hang pennants in rows or staggered heights, keeping 3″–6″ between pieces to avoid clutter.
Common display formats:
Single statement pennant: Mount on an 8″–12″ dowel with 12″–18″ clearance above furniture. Center on the wall for maximum impact.
Framed shadowbox: Use a 9″ x 18″ or larger frame with acid-free backing. Add team photos, ticket stubs, or trading cards for a layered display.
Garland bunting: String 6–12 pennants per 8–12 foot run. Hang above doorways, mantels, or outdoor party tents.
Car pennant mount: Attach mini 4″ x 8″ pennants to magnetic car mounts or window clips for game-day displays. Remove before highway speeds to prevent damage.
Pennants in Baseball: Pennant Races and Championship Traditions

The term “pennant race” refers to the late-season competition to win the American League or National League championship in Major League Baseball. The league champion earns the right to play in the World Series and receives a physical pennant flag, a tradition dating to the early 1900s. Teams fly championship pennants from stadium flagpoles, and fans collect replica pennants marking historic wins. The 1903 Boston Americans pennant, the 1927 New York Yankees pennant, and the 1969 New York Mets “Miracle Mets” pennant remain go-to collector targets.
Championship pennants carry team logos, year, league name, and often the final standings or playoff results. Values vary based on the team’s historical significance, the rarity of surviving examples, and condition. A common 1980s team pennant might sell for $20–$40, but a 1950s Brooklyn Dodgers or 1960s Baltimore Orioles championship pennant in excellent condition can reach $200–$400. World Series pennants from dramatic upsets, perfect seasons, or last-game victories command premiums, especially if tied to Hall of Fame players or record-breaking performances.
Historic Examples
Pre-1950s baseball pennants used thick wool felt and hand-stitched embroidery, making them highly collectible. The 1919 Cincinnati Reds pennant tied to the “Black Sox” scandal, the 1941 New York Yankees pennant marking Joe DiMaggio’s 56-game hitting streak, and the 1947 Brooklyn Dodgers pennant celebrating Jackie Robinson’s rookie season all carry weight beyond baseball. Collectors pursue these pieces for sports memorabilia collections, museum exhibits, and investment portfolios. Authenticity verification requires examining felt texture, stitching patterns, and manufacturer marks. Reproductions often use synthetic materials and modern printing methods absent from genuine vintage examples.
Custom Pennant Ordering, Turnaround Time, and Bulk Pricing

Custom pennant suppliers let you specify size, colors, text, logos, and material. Single-item orders allow full personalization for weddings, business events, or one-off gifts. Bulk orders of 10–25 units or more unlock volume discounts, typically 10%–25% off per-unit pricing. Turnaround for single custom pennants runs 3–14 business days, depending on production method and supplier capacity. Bulk custom runs take 2–6 weeks, factoring in proofing, material sourcing, and production scheduling. Rush fees can shorten timelines by 30%–50% but add 20%–40% to total cost.
Printing methods affect price and appearance. Screen printing works well for bold graphics and solid colors, with setup fees of $25–$75 per color but low per-unit costs on bulk runs. Heat transfer applies vinyl graphics using heat presses, offering full-color designs without setup fees but higher per-unit costs for small quantities. Embroidery adds texture and staying power, priced per stitch count. Simple text costs less than complex logos. Material upgrades from acrylic felt to wool felt can add $5–$15 per pennant but deliver better hand feel and longevity.
Check out Oxford Pennant for made-in-USA wool felt pennants with custom embroidery and licensed sports collaborations. They offer single-item custom orders, bulk pricing, and production capabilities for events and branded merchandise.
Before placing a custom order, prepare these details:
- Pennant size: Choose from standard sizes (6″ x 12″, 9″ x 18″, 12″ x 30″) or request custom dimensions. Confirm your display space can fit the finished size.
- Colors: Specify Pantone or hex codes for brand-accurate matching. Provide team color references or fabric swatches if exact matching matters.
- Text and fonts: Supply the exact wording, font name (or upload a font file), and letter height. Keep text to 8–12 characters for readability on standard sizes.
- Logo files: Provide vector files (AI, EPS, or SVG) for clean embroidery digitizing. Raster images (PNG, JPG) at 300 DPI minimum if vector isn’t available.
- Quantity and delivery date: State your total quantity and required delivery date. Allow 2–6 weeks for production plus shipping time. Request a proof before full production begins.
Final Words
You’ve got the shopping map: licensed, custom, and DIY routes, plus common sizes, materials, and price ranges. We covered construction, lettering, vintage value, display ideas, and ordering timelines.
Use that checklist to pick the right option for your space or event. If you want a quick gift, grab a standard 6″ x 12″; for keepsakes, choose wool and custom text.
Now go pick or make the pennants that fit your style, simple, personal, and built to last.
FAQ
Q: What are pennants?
Pennants are narrow triangular or swallowtail banners used to show team, school, or event affiliation and decoration. They’re often felt or wool, sized from mini to large for display or collecting.
Q: What is a synonym for pennant?
A synonym for pennant is banner, especially when referring to a decorative or team flag. Other close terms include pennon, streamer, or flag, depending on the shape and how it’s used.
Q: What are pennants in church?
Pennants in church are decorative banners used in processions or sanctuary displays to mark liturgical seasons, festivals, or ministries, often matching the congregation’s colors and religious symbols.
Q: What’s the difference between a pennant and a flag?
The difference between a pennant and a flag is shape and purpose: pennants are long, narrow, often triangular or swallowtail for identification or celebration, while flags are broader rectangular emblems for nations, groups, or signals.
